Smith&Felton, London & Bucharest Partner, Strategy
Working with senior executives, entrepreneurs, domestic and foreign investors with an interest in the Romanian market to help restructure their organisations/ investments and position companies for growth. Key engagements:
– Strategic turnaround and management mandate to restructure a leading Romanian infrastructure construction company with 700 employees and revenue of + €50m
January 2014 – December 2015 | EY, City of London Senior Consultant, Strategy
Working with alumni from BCG, McKinsey, Bain, Booz, A.T. Kearney to build a Strategy practice across Banking & Capital Markets, Insurance and Wealth & AM. Key engagements:
– Digital marketing strategy (Phase 1), Innovation lab/ Incubator set up and Organisation Design (Phase 2) for a multi-brand, leading UK banking group
– Channel shift and digital self-service strategy for a UK General Insurance broker
– Customer insights strategy and programme design for the commercial banking arm of a universal bank across 14 markets, all products and every client segment
– Regulatory-driven pricing and intermediary strategy for a major UK asset finance provider
– UK lead analyst for EY’s Global Consumer Banking Survey 2014
– POVs: Long term savings market in the UK, Banking CEO ROE, UK Wealth market sizing
September 2012 – December 2013 | EY, City of London Consultant
Graduate scheme in Financial Services Advisory. Mostly working in large business transformation engagements for leading UK banking groups and specialist reinsurance companies across target operating models, business readiness and PMO.
July 2010 – July 2011 | CB Richard Ellis Group, City of London Trainee Analyst
12 months Professional Placement with CBRE Hotels in the Brokerage/ Capital Markets team and Valuation team. Key engagements: Full valuation for loan security purposes of an iconic hotel in Central London and a portfolio valuation of 33 hotels across the UK.

EDUCATION
2008-2012 | University of Surrey, Guildford First Class
BSc (Hons) Business Management
2004-2008 | National College “Stefan cel Mare”, Suceava/ Romania
Romanian Baccalaureate 9.88/10
6 exams, including Maths (10), Economics (9.90), Computer Science (10)
2000-2004 | Secondary School, Suceava/ Romania
College Entrance exam